Group Joos DM 2020

One-to-one communication in words and images

Personalise or individualise printed matter?
Need promotional printed matter?
Make your
appointment here.

Besides varying personal data, thanks to digital printing technologies and modern data management, it is perfectly possible to individualize each content element and/or photos according to the specific recipient. This enables us to offer complete one-to-one communication with a unique creation per recipient.

  • In traditional personalisation, we create variables within the text or image variables through separate print versions. We are talking here about segmented communication. In traditional printing this is a two-step process. In the first step, preprinting takes place in offset, then in a second run the variables are printed with a plano, matrix or continuous printer. This method is very suitable for a limited number of different versions with large print runs.
  • When we take the step towards complete individualisation of direct mailings, we no longer work with segmented content. We use words and images to create a customised unique message for each recipient, based on extensive data analysis and artificial intelligence. A fully individualised edition based on a personal purchase profile is perfectly possible. The printing process is fully digital via a single equivalent production run. This happens at a particularly rapid pace and in high quality, so that you can also react quickly with an individualised direct mailing.