Next Best Offer
Based on artificial intelligence, existing customers receive a relevant product offer either digitally or via print according to the principle of “next best offer”. This gives you an important competitive advantage within a very dynamic market.
Integrated Real Time Processing
In addition, we can integrate perfectly with your existing ERP and/or CRM software. Every day we automatically transfer the relevant product images and texts to our platforms. Within these processes we integrate intelligent techniques for text and image optimisation, including automatic adjustment of the text length. All this leads to an individualised output, which is based in real time on the purchase history of a specific customer. We use these processes to individualise both the printing (catalogues, leaflets, inserts, direct mailings,…) and the digital campaigns (mailings, SMS, PURLs, etc).
This data-driven approach leads to extra sales, price optimisation and increased loyalty. In collaboration with you, we set up an automated process whereby each customer – both on paper and digitally – receives individualised content according to the required frequency.
We give you advice to help you develop this individualised and automated customer approach that includes, per customer:
- A detailed product selection
- A The right channel choice: print or online
- Access and delivery to various (digital) mailboxes and communication platforms
- Customised incentves
- Dynamic price setting
- Personalised price discount
- Intelligent coupons
With this data-driven and individualised approach, you use your available marketing budget in the most efficient way. Therefore, we deploy various communication channels in a well-considered way.