At the Right Moment
A company that wants to make be a big hit in the field of marketing creates and sends the necessary communication at the right time to make sure that the (potential) customer receives the desired information at every step. This helps to gradually convince the potential customer and/or stimulates repeat purchase.
Within an omnichannel approach, these contact points take different forms, depending on the specific preference of each (potential) customer. Our options for personalising, individualising and segmenting printed and online messages are perfectly in line with what is necessary to develop a system for omnichannel marketing automation.
This automated approach can be used to make existing customers more loyal, convert leads into effective customers, generate leads, increase conversion, cross-selling and up-selling.