Group Joos at Canon's Future Promotion Forum

Creating emotion 

in a data-driven world

Technology innovators, marketing and service providers shared the most effective ways of communicating with customers at Canon's Future Promotion Forum. Under the slogan "Creating emotion in a data-driven world", the event looked at how brands can engage customers by using technology effectively to individualise their data, while still retaining that all-important human factor. Is hyper-individualisation the way of the future and how can companies best achieve it?  

Canon invited Alex Joos (CEO Group Joos) to share his vision and experience.